About Us
DEL’CS WORLD is a female fashion label born and based in Kuala Lumpur, Malaysia.
The average DEL’CS wearer is the effortlessly cool girl you walked past on the streets last week who you can’t stop thinking about. They’re probably the best dressed in the room and yes, you should’ve asked from their Instagram.
Created by Youths, For Youths — our brand creates staple quality pieces to bring young fashionable people together for any occasion from lounging around after school to going to a weekend pilates sesh, or a night out with your best friends.
Hayley Chang - Creator of DEL’CS WORLD
From thrifting to branding…
Just fresh off graduating high school, 2020 was the year I started college and working under my mom’s company in Taman Paramount. After hosting our first successful thrift market with my colleagues at Awegallery, an idea came to me to open up a curated thrift store in the area. Young and extremely ambitious, at 16, I opened my first brick-and-mortar with no prior knowledge of business or marketing.
The 2020-2021 lockdown was an incredibly hard period for our store, we struggled to pay rent every month and questioned whether it was even worth it to continue the business. Not to mention, my partner and I were juggling one of the hardest pre-u courses and work during this time. Eventually, we learned how to target the right audience with online marketing and started to build a small community using our socials.
Since then our supporters have grown tremendously and upon seeing that there aren’t many homegrown brands that cater to this niche audience in Malaysia, we decided to start our fashion label DEL’CS WORLD. Growing up in Malaysia and in the age of the internet, I’d find myself in a place of restlessness when I consume content online. Like why is nothing available within arms reach, why must all the fashion brands be from the UK or USA? With DEL’CS WORLD, I really wanted to send the message that we could do it too here in KL and we could do it better.
Sustainability & Ethicality
Most of our products are Made in Malaysia. You heard that right.
The production process of creating your favourite pieces is kept as ethical and clean as possible. Our home-based manufacturer handles everything from fabric sourcing to the sewing of the garments locally. Workers at the factory are protected under Malaysian labor laws and are treated with respect. Carbon footprint is assessed annually.
Collections are designed to be produced in limited quantities to avoid overproduction and create unnecessary waste. Although more intricate designs have to be outsourced and engineered overseas, we will thoroughly evaluate the sustainability and ethicality of the firms we work with before conducting a relationship.
Join Our Community: Del’cs Girls
Anyone can be a DEL’CS GIRL, even if you’re not a girl. Maybe you’re a boy or maybe you’re ungendered, it doesn’t matter. Join our catalog of the most gorgeous people by supporting our brand.